Turn Small Charity Stories into Confident Fundraising
I help overworked small‑charity leaders turn complex impact into clear stories, stronger strategy, and sustainable fundraising — with support that fits a tiny team.
AS TRUSTED BY
Why You're Here
Running a small charity often means doing the work of five people with a team of one. You’re juggling delivery, fundraising, operations, impact reporting, and donor relationships — all while trying to communicate the value of your work in a way that actually lands.
You’re not alone.
And you don’t have to figure it out alone. I help you:
● Turn complex impact into clear stories donors understand.
● Build simple fundraising systems that fit your capacity.
● Grow your confidence in donor conversations, planning, and asking.
Why Work With Me?
Hi! I'm Anna Bruni Sabhaney
Small charities need support from someone who understands their world — not just in theory, but in practice.
I bring a rare mix of systems thinking, psychology, programme management, engineering, and grassroots charity experience to help you communicate your impact and raise more money with clarity and confidence.
My background includes:
- Chartered Civil Engineer — trained to design systems, infrastructure, and sustainable solutions.
- Certified programme manager — expert in delivery, operations, and Flow‑based productivity.
- Cognitive psychology + psychology‑based sales — understanding how donors think and decide.
- Trustee + volunteer for >8 charities — lived experience of small‑charity realities.
- Hundreds of interviews with grassroots volunteers and beneficiaries.
- Presented to governments worldwide to secure buy‑in for complex ideas.
- Expert in UK government business‑case funding models and Social Value.
- Designed outcome frameworks and training for charities, UN FAO, IFAD, and more.
This isn’t generic consultancy.It’s story‑led, psychology‑informed, systems‑designed support for leaders who are stretched thin and ready for clarity.
Services Overview
How I Can Help
THE COMMUNITY
Mini-courses & Events
A private, distraction‑free learning space with AI‑powered search, bite‑sized lessons, and supportive peers.
THE 12 WEEK PROGRAMME The 5 Pillars of Impact Relational Fundraising
A practical, momentum‑building system that helps you prove your impact, tell your story, plan your fundraising, engage donors, and ask with confidence.
1:1 COACHING
Premium Strategic Support
Deep, tailored support to workshop fundraising challenges, practice donor conversations, review grants, build systems, and get results.
REAL RESULTS
Small‑charity leaders I’ve worked with have:
● Secured their first £100k unrestricted grant
● Filled their calendars with funder calls
● Built donor relationships that last
● Gained clarity and confidence they didn’t know was possible
● Reduced overwhelm by building systems that fit their capacity
You don’t need more pressure. You need clarity, confidence, and support that fits the reality of your tiny team.
Let’s make fundraising feel lighter — and more effective.
Here is what others have said
Other Non-Profit leaders have already joined.
“Working with Anna was a dream! She is the most thorough, passionate and committed consultant we have ever come across and she provides a pricesless product. People are 'getting' us now very quickly. We do a lot less explaining and a lot more building. Funders are interviewing us, local organisations want to partner with us and people are signing up for our programmes on a daily basis. All and all we have so much more organic activity than we ever had, and it really has everything to do with the new messaging.”
ESI KAGALE AGYEMANO GILLO, CO-FOUNDER, DIFFVELOPMENT
“I wanted to increase the grant income. The programme made me realise that we needed to partner with grant-makers to achieve our objectives and that we had it in our power to reset the rules. Our income has almost tripled in 18 months. The Confluencers showed us the power of demonstrating our impact, and gave us the freedom to do things our way. It also opened my eyes to the uncomfortable power dynamics between applicant/grantee and funder - and showed me that we could shift those by behaving differently. I've just come off a call with a large funder asking them what they are doing to improve board diversity in our sector. 18 months ago, I wouldn't have dreamed of doing that!”
PENNY WILSON, CEO, GETTING ON BOARD
“Fundraising is no longer stressful because I am no longer just throwing things at the wall and seeing what sticks. Our fundraising activities were intertwined with networking, making it hard to gauge what was/wasn't effective and how we could move from the 'waves' to having a more steady stream of funding. I am now more targeted in my approach, I know what I want to achieve, what works and what doesn’t. I am no longer shooting in the dark. I know when I have done enough outreach and have started listening to funders and letting them ask the questions. Connecting with funders is a lot easier than one thinks!”
LAUREEN VAN BREEN, CEO, WIKIRATE
“It has been a phenomenal journey and we are sure we will work together again. Your contribution to making us thinkg beyond what we were doing and have more clarity on the most basic questions is immense. It was both a growth oriented and an immensely enjoyable journey.”
SARIKA KULKARNI, RAAH FOUNDATION
“Your help was incredible and this is just to say thank you for everything.”
PHRAN ROY, EX-ASSISTANT SECRETARY GENERAL IN UN & FOUNDER, THE INDIGENOUS PARTNERSHIP FOR FOOD SOVREIGNITY AND AGROBIODIVERSITY